Digital marketing and paid media should be part of your overall marketing and advertising budget. The problem is, there are so many loud voices online, it's hard to know where to put your energy and money. I can help you cut through the clutter and create a custom digital advertising and lead generation process for your business. There are many ways we can create solutions based on your specific budget, goals, and target personas. Book a Digital Marketing Sprint and I'll help you attract and convert more potential customers with less work!
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SEM, PPC, and Google Ads ManagementYou want your business to show up at the top of the page when clients are searching for your product or service. Organic SEO takes time, so for many businesses, paid advertising with Google is a great option if you have someone to guide you. The Google Ads system is complex and if you are not careful (and hire me) you could waste a lot of money. Wish you could learn how to optimize your account with someone other than the reps working for Google? Hire your own part-time paid media consultant and get a unbiased second opinion.
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SEO Content, Blog Posts, and EbooksBlog posts are essential to good SEO and they build trust with potential clients. We'll brainstorm topics together, then I will write and publish a researched, high quality blog post on your website. Blog image/ graphic included. Monthly blog posts are fantastic but for most clients, I recommend these at least quarterly. While I love online tools for grammar and spelling, I do not recommend using AI generated content for SEO copy. I write blogs and Ebooks with my human brain, using the experience gained over my 20+ year career.
Ad Landing Page Design and OptimizationIf you are spending money on Facebook or Google ads, its crucial that you have a good landing page for whatever you are advertising. I create new pages in your current website that are meant to sell a specific product or service. Landing pages match the look of your website, encourage readers to take action and help with overall site SEO. Includes up to one hour of design revisions when needed.
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Email Marketing and Nurture SequencesYou've been collecting emails on your website, right? Or maybe you have a list of past customer emails? If not, why?! Email blasts are a great way to reach customers with specific products, news about your business, and helpful information. Did you know that many B2B customers prefer email marketing over social media? Let's use your website data and customer personas to craft helpful content that converts visitors to leads and sales.
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Need help with HubSpot?A strong HubSpot marketing and sales strategy revolves around custom content based on data from your CRM and deal pipelines. Book a HubSpot strategy workshop and pull it all together with professional help.
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Examples of Recent Landing Pages/ Blog Posts
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